Mama Hacks & Survival Tips

  June 24, 2019

Being a mom is WAY harder than my day job. I have been IN THE FIRE with my kiddos (three kids five and under) at many points in the past several years. Below is a list of survival tips, mantras and life hacks. It has TONS of goodies like links to products and tools that … Continued

Death by PowerPoint

  May 16, 2019

This is a real thing. PowerPoint can kill a deal. I’m not saying I don’t use it for clients- I do. But I have strict parameters around any deliverable I create as a ‘Power Deck.’ Calling it a Power Deck with my clients helps reinforce the necessary requirements to make it work FOR you, not … Continued

Does your messaging SOUND good, or does it SELL good?

  April 25, 2019

Funny question, I know (not to mention the obvious grammar issue)… Think about it for a minute. Does your company’s message just sound good, or does it truly sell your product? Is your messaging confusing in any way? I love master marketer Donald Miller’s slogan “If you confuse, you lose.” That says it all. Messaging from a sales perspective … Continued

Fastest trick on earth to spring into action

  April 13, 2019

I’m a huge action taker, but it’s not always ‘easy’ to spring into action…especially when there’s a daunting task or phone call I need to make. Sound familiar? About a year ago, I found out about Mel Robbins’ 5 Second Rule to overcoming ANYTHING, and I have to say, it’s pretty miraculous when I do it. I … Continued

How are you wired? Find out in 10 minutes

  March 21, 2019

I’ve recently gotten really into giving my clients personality profile quizzes before we start our work together. I got the idea from my parenting coach, Randi Rubenstein (yes, there’s such a thing…and I owe her for some life-changing results so contact her if this interests you in the slightest). One of my favorites quizzes, Gretchen Rubin’s Four Tendencies Quiz, … Continued

Back to Basics: Sales 101

  February 28, 2019

I’ve been on a lot of sales calls this week, but in the prospect seat this time (we’re finalizing our media buys with one of my clients). It’s been interesting and enlightening…and it brought me back to Sales 101 lessons. I’ll tell you who impressed me: the listeners, the ones who personalized the conversation, and … Continued

Go Bold or Go Home

  February 13, 2019

I’ve been with my current client for over a year now, and we’ve done some big stuff. We’ve gone bold. It’s the Year of the Bold for them actually. Why? They’ve earned it. They’ve done awesome work for 15 years, and it’s time to tout it. They’re humble. They’re all worker-bees at every level of the organization. … Continued

Are sales suffering? Start here

  December 6, 2018

Let’s face it.  When sales are suffering, it’s just plain un-fun.  For everyone.  The company suffers, the CEO suffers, the reps suffer and overall morale can suffer. The real truth is that morale doesn’t have to go down IF you play detective to get to the bottom of the problem.  All sales problems can be … Continued

Taking the Leap

  July 12, 2018

I got a message on LinkedIn that it was my one-year work anniversary. It feels like it’s been forever, yet a hot second, all at the same time. Like a time warp. So much has happened in the past year- I birthed a baby and a business. We almost lost the baby, which was such … Continued

Up Close and Personal

  May 29, 2018

  Sonny is going to be one month old this week. Everyone keeps asking when I am going back to work. I never have a good answer, and today it dawned on me why.   When Work Doesn’t Feel Like “Work” Obviously, there’s no traditional maternity leave when you own your own business. But the … Continued